Another Way to Exploit Clouds

We’ve pointed out in the past how some VARs and MSPs are using Xerox eConcierge® as a stepping stone to managed print services. But that may be just the beginning when it comes to upselling possibilities.

First, Xerox says its research shows that partners who successfully promote Xerox eConcierge are also using it to parlay increased sales for both hardware and supplies. Part of the reason is that when end users use the tool for supplies replenishments they qualify for free service for eligible hardware. That means when a channel partner pitches a new printer or MFP, it can offer a rather compelling choice—hardware that comes with free service versus competing hardware that doesn’t.

Second, VARs and MSPs can position Xerox eConcierge as a cloud-based solution—the application is easy to install, it automatically discovers compatible devices and it constantly monitors the status of consumables. It then notifies end users when supplies are running low and generates an online order with the correct part numbers.

From there it’s a small leap to other types of cloud services, which are especially attractive to SMBs, which need the latest IT innovations with the smallest possible drain on people and financial resources. In short, VARs and MSPs can capitalize on some of today’s hottest sales trends—managed-print services and cloud computing.

Are you profiting from synergies in these areas?