Transformation Studies

Xerox's New MFP Colors Your World For 62 Percent Less

You Get What You Pay For

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The MFPs are part of Xerox's new three-tiered Hybrid Color pricing plan, in which customers pay only for the amount of color they use on a given page. The plan eliminates traditional "one-size-fits-all" pricing, where the cost of a page with full color, such as printing a photo image, is the same as the cost of a page with just a little bit of color, such as a company logo on letterhead.

The pricing plan categories are: Useful Color -- approximately 1.2 percent of color coverage for 1 cent, which costs about the same as a B&W page on laser devices; Everyday Color -- between 1.2 percent to 8 percent color coverage for 3 cents; and Expressive Color -- more than 8 percent color coverage for 8 cents.

To figure out which plan fits best with your business, Xerox also has a new color cost calculator on the ColorQube Web site. The calculator takes users through a series of questions regarding such things as average monthly print volume and price currently paid for color and B&W pages.