Xerox's New MFP Colors Your World For 62 Percent Less
What The Experts Think
IDC Research issued a report favorably evaluating the ColorQube.
"Given that until now, Xerox's solid ink business is based on much lower-priced A4 devices, Xerox has the potential to significantly increase its solid ink business and its share of its total color business. This is enabled with the much higher speed/higher priced A3 ColorQube. If ColorQube did no better than HP's Edgeline, which has had somewhat limited market success, and if Xerox's color laser business continued the trajectory it's been on, Xerox would double its solid ink business and increase solid ink's share of its color business. Beyond the hardware revenue boost, ColorQube's cost per page plan will also increase the share of its pages that are color, boosting Xerox's solid ink post-sale revenue and profits."
